Ethical Fashion - Top Shop- New ECO Collection- My ONLY ONE

FOR IMMEDIATE RELEASEJUNE 4th 2009
SPORT NOUVEAU STYLE MEETS ECHOES FROM THE PAST my only one - launching this Sunday June 7th 2009 at Topshop. Keeping orphaned textiles out of landfills allowing them to be reborn, remade and loved all over again.My Only One hits one of the world's largest fashion stores - Topshop’s London flagship Oxford Street location - for a colourful Spring/Summer 09 launch.

The brand concept has evolved naturally from a need to recycle and reuse previously sourced vintage clothing that has been deemed un-saleable and/or un-wearable.Our vision is simple - to produce a collaborative brand providing a creative platform for talented, ethically minded, emerging designers who are inspired to transform textile waste into innovative, covetable and well-designed apparel.

Many women are increasingly drawn to buying vintage and 2nd hand clothing. At times styles and shapes may not fit quite right. If you’re like me you have a stack of clothes in your wardrobe waiting for little alterations that you never get around to. My Only One reinvents and recycles items from the past creating unique new looks from garments that were about to see the end of their days. One off individuality and keeping a garment out of the bin gives a discarded item an exciting new life.” says Pamela Daniels, Creative Director and co-founder of My Only One and director of Ethical Fashion Forum.