The history of Eco Chic as Definitive Marketing tool
Eco Chic is a term or phrase used in context to describe ethical fabulous living.
This was first used in Los Angeles as a phrase commonly used within the fashion and music industry from 2002. There was an underlying trend from the 70's pioneers to make their mark in clothes, homes, ladies makeup, to almost anything you can think of. These people have seen the 80's Baby Boom generation make the demand for Green luxury, (and the 70's pioneers have totally inspired a generation for this lifestyle, and lead the way on how to achieve this). They have made and developed items for a mainstream Eco Chic market for real price goods. Ranging from high end premier global brands, to ethical smaller gorgeous hand made, and affordable products. It includes fair trade, socially responsible, and ethically aware raw materials, or ethical foundations for people and/or planet, that are a key part of the products company ethos.
The term is now commonplace in America and the UK, and is useful in Glossy magazines to catch the attention of the conscious consumer and is a crucial part of a social "green" movement. Eco Chic is the term used by many in 2009 as a commercial tag for business that wishes to have an ethical tone.
Fashion Designer Icon, Linda Loudermilk is one of the pioneers of Luxury eco TM. http://www.lindaloudermilk.com/stamp.html
This term is used within the Eco Chic Los Angeles catwalk collections - every Spring with new collections of eco wear. London Fashion Week has also now used this term for their new collections.
http://www.hippyshopper.com/2009/02/eco_chic_catwal.html
Other famous American pioneers include Danny Seo, who has dedicated his work to clearing homes and people of unwanted harmful chemicals in items such as bedding, perfumes, and is a style and interior design and space Guru. He is in the definitive list of Eco Chic Gurus, listed here at:
http://www.csrwire.com/press/press_release/16149-Motto-Magazine-Features-6-Gurus-of-Eco-Chic-
The fashion world has made huge changes in making sure that its new collections are made from sustainable and fair trade materials. Edun is another line of ethically fabulous conscious designer wear.
Arthus Yann Bertrands latest movie "Home" that was released for World Environment Day also has many sponsors that are design and couture based that are also known as Eco Chic brands. Google "HOME the movie" which can be seen online at YOUTUBE.com. It is incredible.
The social movement is in the UK very much down to awareness of the Climate Change issue’s that affect our everyday lives. The Body Shop is a retail pioneer in this movement with the Late Dame Anita Roddick's Book, "Business As UNusual".
http://www.amazon.com/Business-Unusual-Triumph-Anita-Roddick/dp/0722539878
This inspiring Business book has many pieces on ethical living. Even though this is a market that is especially designed for women, The interest in L'Eco Homme Summer edition published by EcoChicLife, proves that this is a growing market for male readers. The mainstream press have also used this term over the last year, to the extent it is now somewhere every week in the glossies and broadsheets. In Vogue, in the UK Edition’s, there have been several high profile feature articles named Eco Chic. Another magazine, The London Magazine, (edition February 2009) has a section called Eco Chic Yummy Mummies. Here they reference the top five Eco Chic places you can find the Yummy Mummy in Chelsea, London and Knightsbridge.
The biggest reference source of Eco Chic Destinations, fashion and products to date was produced in May 2008, in the UK version of Marie Claire. http://www.marieclaire.co.uk/news/fashion/281749/marie-claire-scoops-ethical-award.html
For eco excitement and to be brought up to date with the fastest eco car in the world in developement check Dale Vince's interview, a featured article,and also one of the finest UK Eco Chic Pioneers:
http://www.execdigital.co.uk/Magazine.aspx?id=1449
Another Fashion reference online where you can see the latest in online Eco Chic information is at my magazine online
http://www.ecochiclife.co.uk
and finally be Green, Be chic, AND ALWAYS ECO!!! (chic) :)
This was first used in Los Angeles as a phrase commonly used within the fashion and music industry from 2002. There was an underlying trend from the 70's pioneers to make their mark in clothes, homes, ladies makeup, to almost anything you can think of. These people have seen the 80's Baby Boom generation make the demand for Green luxury, (and the 70's pioneers have totally inspired a generation for this lifestyle, and lead the way on how to achieve this). They have made and developed items for a mainstream Eco Chic market for real price goods. Ranging from high end premier global brands, to ethical smaller gorgeous hand made, and affordable products. It includes fair trade, socially responsible, and ethically aware raw materials, or ethical foundations for people and/or planet, that are a key part of the products company ethos.
The term is now commonplace in America and the UK, and is useful in Glossy magazines to catch the attention of the conscious consumer and is a crucial part of a social "green" movement. Eco Chic is the term used by many in 2009 as a commercial tag for business that wishes to have an ethical tone.
Fashion Designer Icon, Linda Loudermilk is one of the pioneers of Luxury eco TM. http://www.lindaloudermilk.com/stamp.html
This term is used within the Eco Chic Los Angeles catwalk collections - every Spring with new collections of eco wear. London Fashion Week has also now used this term for their new collections.
http://www.hippyshopper.com/2009/02/eco_chic_catwal.html
Other famous American pioneers include Danny Seo, who has dedicated his work to clearing homes and people of unwanted harmful chemicals in items such as bedding, perfumes, and is a style and interior design and space Guru. He is in the definitive list of Eco Chic Gurus, listed here at:
http://www.csrwire.com/press/press_release/16149-Motto-Magazine-Features-6-Gurus-of-Eco-Chic-
The fashion world has made huge changes in making sure that its new collections are made from sustainable and fair trade materials. Edun is another line of ethically fabulous conscious designer wear.
Arthus Yann Bertrands latest movie "Home" that was released for World Environment Day also has many sponsors that are design and couture based that are also known as Eco Chic brands. Google "HOME the movie" which can be seen online at YOUTUBE.com. It is incredible.
The social movement is in the UK very much down to awareness of the Climate Change issue’s that affect our everyday lives. The Body Shop is a retail pioneer in this movement with the Late Dame Anita Roddick's Book, "Business As UNusual".
http://www.amazon.com/Business-Unusual-Triumph-Anita-Roddick/dp/0722539878
This inspiring Business book has many pieces on ethical living. Even though this is a market that is especially designed for women, The interest in L'Eco Homme Summer edition published by EcoChicLife, proves that this is a growing market for male readers. The mainstream press have also used this term over the last year, to the extent it is now somewhere every week in the glossies and broadsheets. In Vogue, in the UK Edition’s, there have been several high profile feature articles named Eco Chic. Another magazine, The London Magazine, (edition February 2009) has a section called Eco Chic Yummy Mummies. Here they reference the top five Eco Chic places you can find the Yummy Mummy in Chelsea, London and Knightsbridge.
The biggest reference source of Eco Chic Destinations, fashion and products to date was produced in May 2008, in the UK version of Marie Claire. http://www.marieclaire.co.uk/news/fashion/281749/marie-claire-scoops-ethical-award.html
For eco excitement and to be brought up to date with the fastest eco car in the world in developement check Dale Vince's interview, a featured article,and also one of the finest UK Eco Chic Pioneers:
http://www.execdigital.co.uk/Magazine.aspx?id=1449
Another Fashion reference online where you can see the latest in online Eco Chic information is at my magazine online
http://www.ecochiclife.co.uk
and finally be Green, Be chic, AND ALWAYS ECO!!! (chic) :)
Labels: danny seo, eco chic gurus, eco chic marketing tools. eco chic history, linda loudermilk, pionners of eco
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