TIME magazine - The biggest brand in the world is....

Drumroll.

I immediately thought as I read this title on a RSS feed, it cant be this company, it must be this one, I actually spent a moment or two, going through them all - so geeky, sorry! I love branding!

After all, working in media in London all my twenties and in my music life, we were key to the launch of Miller Lite - in the UK, so, I thought easy, I would have the answer.

Sadly, I am online too much and so dedicated to eco! I have not seen a copy of Media industry magazines for a year or so. My sturdy and reliable companion, Campaign, and other media news, apart from MW, keeping me in the eco finance world, and the FT, meant my answer was not correct.

I thought Google. Huge, Green, Online, trendy... low carbon, the new high/clean tech society...underpinning the vast online activity. Energy efficiency, totally Google. My brain dongle needs fixing, of course it is the one and only! Coke.

How could I have ever thought of anything else. My humble excuse is that my eco world had sadly meant they were not in my top 5. Yet, I add hopefully.